Rulespace Solutions

Overture and Microsoft extend search distribution relationship in the US and UK

On: 2003-10-17 12:03:04

Pasadena, Calif. - October 17th, 2003 - Overture Services, Inc., a global leader in commercial search services on the Internet and a wholly-owned subsidiary of Yahoo! Inc. (Nasdaq: YHOO), today announced it has extended its RuleSpace-powered solution in support of its search distribution relationship with Microsoft Corp.
(Nasdaq: MSFT) in the United States and United Kingdom through June 2005. Under the terms of the new deal, the Microsoft and Overture have entered into a paid placement search agreement to provide Overture search results to U.S. and UK users of MSN Search. The agreement provides for the companies to potentially expand into additional countries.

"Overture has been an important search provider to MSN, offering high-quality search listings to MSN customers and strong opportunities for advertisers," said Christopher Payne, vice president of MSN at Microsoft. "We are pleased to continue this mutually beneficial relationship in the U.S. and UK."

Overture's industry-leading global distribution network includes major Web portals, ISPs and other heavily trafficked destination sites. Overture's search listings are generated by the company's more than 100,000 advertisers who bid for placement on keywords relevant to their business, and is powered by the RuleSpace Online Lookup Service to detect pornography and other inappropriate content in search results.

"Overture is focused on supporting and growing its distribution network by providing value to partners around the world," said Ted Meisel, president of Overture. "We believe that extending our relationship with MSN in the U.S. and UK will allow us to further develop customized solutions and additional revenue-generating opportunities for our partners."

About RuleSpace, LLC

RuleSpace, LLC is a privately held corporation located in Portland, Oregon. RuleSpace has been providing award winning Parental Controls services since 1996, and is the World’s leading creator and provider of Parental Controls for ISPs and MSOs, filtered search providers, and OEM solutions through its Online Lookup Service, offering access to over 50 million accurately categorized URLs in 14 languages. RuleSpace's Online Lookup Service is powered by RuleSpace's Embedded Analysis Toolkit which instantly recognizes web content, processing new and modified web content as it appears on the Internet.

About Overture

Overture Services, a wholly-owned subsidiary of Yahoo! Inc., is a global leader in commercial search services on the Internet. Overture pioneered commercial search by aligning the interests of consumers; its more than 100,000 active, paying advertisers; and its worldwide distribution partners, including major Web portals, ISPs and other heavily trafficked destination sites. The company offers a full suite of Internet search products and search-related services. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, Calif. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com.



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